For an article to get high webpage visibility and generate traffic, it has to be created abiding by a certain process. This process is called SEO which stands for search engine optimization. Using this technique requires skills in writing as the article has to be enticing as well as simple in terms of readability.
Usage of keywords and key phrases in all the right places is the trick of the trade. Usage of hyperlinks will optimize the traffic of your webpage. The following steps will guide you as to how to use this strategy in your favour.
Tips on the Usage of SEO
- Add Hooks –Not only should the content of your article be of high quality, it should have a different take on it .Give it a spin, a different direction. Giving it a great hook will catch the reader’s attention and will make him/her want to read further when clubbed with rich content. The article should be high on information and useful with some entertainment value.
This will get your article more traffic. This draws the attention of link marketers who would want to associate with your site which will in turn lead to advertisers wanting to advertise through your site.
- Add Keywords and Key phrases to Your Content- It is necessary to add these in your article because your publisher needs to add them to the metadata which is part of HTML code.
Keywords and key phrases are terms used by the reader to search for relevant topics. If you add these keywords to your article, it would enable more people to see your article. Ex: Key phrase for travelling could be “tourism and travels” while keywords could be “vacation” or “tourism”.
These keywords and key phrases are registered to scripts in search engines and are called spiders. During a search the search engine sends these spiders to crawl into web pages and sites to filter out results on the basis of relevance and quality of content. They also detect how frequently each keyword or key phrase is used, if the content in the webpage is grammatically correct and judge the inbound and outbound hyperlinks, hyperlinks being links to other pages which share relevance with yours.
- Write Article- Start with a title and keep a check on grammar and spelling. Write in short paragraphs with subheads and use the keywords in the first paragraph of the article. Avoid overusing keywords and key phrases as recommended density is 1-3%. Space out the keywords and key phrases maintaining flow within article. Use both in titles and subheads in bold letters.
- Hyperlinks and Links- Highlight words and phrases and link to desired webpage by providing web address. Always link to renowned websites and share links to your articles on social media platforms like Twitter, Facebook and Tumblr and persuade friends to re-share them.
SEO is one of the most important mechanisms propelling a brand and a business to the front pages of Google and search engines. Top rankings depend highly on the quality of content. Thus a good SEO sample as this one is sure to meet the standards of Google’s algorithms for high rankings.