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Sample of an SEO Article Sure to Get Your Rankings

For an article to get high webpage visibility and generate traffic, it has to be created abiding by a certain process. This process is called SEO which stands for search engine optimization. Using this technique requires skills in writing as the article has to be enticing as well as simple in terms of readability.

Usage of keywords and key phrases in all the right places is the trick of the trade. Usage of hyperlinks will optimize the traffic of your webpage. The following steps will guide you as to how to use this strategy in your favour.

Tips on the Usage of SEO

  • Add Hooks –Not only should the content of your article be of high quality, it should have a different take on it .Give it a spin, a different direction. Giving it a great hook will catch the reader’s attention and will make him/her want to read further when clubbed with rich content. The article should be high on information and useful with some entertainment value.

This will get your article more traffic. This draws the attention of link marketers who would want to associate with your site which will in turn lead to advertisers wanting to advertise through your site.

  • Add Keywords and Key phrases to Your Content- It is necessary to add these in your article because your publisher needs to add them to the metadata which is part of HTML code.

Keywords and key phrases are terms used by the reader to search for relevant topics. If you add these keywords to your article, it would enable more people to see your article. Ex: Key phrase for travelling could be “tourism and travels” while keywords could be “vacation” or “tourism”.

These keywords and key phrases are registered to scripts in search engines and are called spiders. During a search the search engine sends these spiders to crawl into web pages and sites to filter out results on the basis of relevance and quality of content. They also detect how frequently each keyword or key phrase is used, if the content in the webpage is grammatically correct and judge the inbound and outbound hyperlinks, hyperlinks being links to other pages which share relevance with yours.

  • Write Article- Start with a title and keep a check on grammar and spelling. Write in short paragraphs with subheads and use the keywords in the first paragraph of the article. Avoid overusing keywords and key phrases as recommended density is 1-3%. Space out the keywords and key phrases maintaining flow within article. Use both in titles and subheads in bold letters.
  • Hyperlinks and Links- Highlight words and phrases and link to desired webpage by providing web address. Always link to renowned websites and share links to your articles on social media platforms like Twitter, Facebook and Tumblr and persuade friends to re-share them.

SEO is one of the most important mechanisms propelling a brand and a business to the front pages of Google and search engines. Top rankings depend highly on the quality of content. Thus a good SEO sample as this one is sure to meet the standards of Google’s algorithms for high rankings.

How to Write a Perfect Article for Your Business

The fastest and simplest way to promote your business enterprise is by writing relevant articles that highlight the exclusive features of your business. Through reliable sources it has been found that 62% of customers would get to know of certain services through articles related to specific brand websites.

Just being great in your respective field is not enough in today’s times, It is very essential to effectively promote your brand through passing on information in a way that captivates the customer’s attention. So let’s figure out what is it exactly that makes your article a top feature in search pages and sites.

Vital Steps to Follow in Article Writing

  • Getting the Hook- Your article may be very useful and informative. That does not mean it will get the attention it deserves. This is because what it lacks is a great hook. The reader would only read your article if he/she thinks it is going to be beneficial. So instead of using big jargons and lengthy titles, use crisp and to the point titles. A great title should express exactly what the article is trying to convey to the reader.
  • Come to the Point- The introduction of your article is the second most significant aspect to entice the reader. It is the make or break for the rest of the article. This is because if the intro is not interesting enough, the reader will not make an effort to go through the rest and think it’s a waste of time.

Don’t make the reading process lengthy and test your reader’s patience. Give hard-hitting, thought provoking and engaging lines that will capture the reader’s imagination. Tell the readers how they will benefit from the information, and come straight to the point.

  • Fragment the Article- Now that you have creatively enhanced your article, make sure you break it down into short paragraphs of not more than three to four lines each. Since going through an article on the web is quite different from reading, the reader just browses through in chunk form. That’s why you need to fragment it. Another vital trick is to use numbers, bullet points and subheads with short phrases and in bold and underlined font so that the reader’s attention is quickly drawn to the significant information. This shall make your article web-friendly.
  • Writing Efficiently- The Trick to good writing is writing in a style which shows your personality. Make it as simple as possible, a touch of humour should do well. Refrain from using big words as this will reduce readability.
  • Storytelling- Telling stories or giving examples from first hand experiences are a great way of capturing the reader’s attention and imagination. This is because they are interesting and make it easy to comprehend. It shows the reader that you have depth and experience under your belt.

Keeping such points in mind while writing your next article will make it live up to its utmost potential and gain you the leverage it needs.

What are the Ingredients of Great Copywriting?

Copy writing is said to be great when it is encompassed with a blend of creativity and thoughtfulness. Writing a compelling copy is not an easy task. It does require great skills and in-depth knowledge to craft a unique piece that successfully abridges the gap between your brand personality and readers. A persuasive copy drives up the selling quotient by convincing the readers of what best products or services the company has for them. All depends on how creatively the copy has been crafted and how clearly the message can be reached out to the audience.

Here is the list of a few ingredients that a great copy writer must incorporate in order to experience success.

Short and Precise Sentences

Long sentences can sometimes become complicated for readers to understand and deviate the content from the subject line. This inculcates a sense of frustration in readers, as they do not get rightly what the company wants them to focus on. Short and simple sentences with 10 to 15 words at maximum can be written with great approach and understanding. This will be easier for readers to fathom every part of the content.

Write from Readers’ Viewpoint

Understand the fact that you are writing for a huge audience and not only for a bunch of elite people. Embellishing the copy with tough words and complicated English will leave the audience dumbfounded. Put yourself in their place and try to analyze what kind of behavior they may portray. Bombard yourself with a series of questions like ‘What makes them buy my product?’ ‘Will they get to understand what I am trying to say?’ ‘Will they be happy in trying out my product?’ ‘Have I been able to explain the benefits of my services properly?’ Try to find answers to these questions.

Avoid Emphasizing on selling part

It is often believed that a copy, which focuses more on selling, is disliked by majority of people. Rather, your copy can state the features of your product in a way that seems beneficial to the readers. Develop a friendly tone and leave open-ended statements.

Make Room for Bullet Points

Long copy is difficult to read and retain, as it gets monotonous at times. To escape the turn back situation of readers, it is recommended to make proper use of bullet points while crafting a copy. Such approach has high possibility of grasping major attention of readers that stays for a longer time.

Introduce Subheadings

Including subheadings will make the reading easier for readers as at every step they know what the below section is all about. Attractive subheadings will keep them engrossed and moving along the pages. Plain copy looks dull and no one finds interest in exploring it fully. Alternately, a copy full of attractions like sub headings or taglines provides a more appealing looks to visualize.

Now when you are aware of the exciting ingredients of compelling copywriting, why don’t you follow them and make your copy stand apart? You are well versed with the approaches and can create a unique piece of copy for your readers reflecting your brand excellently.

Content Writing Secrets for Professional Blogs

Writing is not a herculean task nor is it a drop in the bucket. Writing is free flow of words dedicated to convey the message properly without any shadow of doubts. When you write a blog, your sole motive revolves around getting the right message across the audience. The right message enveloped with artistry adds charm to the content and holds the attention of readers for a longer time.

So if you are a professional blogger but not able to captivate the audience through your piece of writing, consider incorporating the following content writing secrets for your professional blogs.

Captivating Title

Even if you have managed to write an excellent blog, but you do not have a captivating title to justify your piece of writing, how much visibility do you think your blog will gain? An appropriate and self explanatory title plays a significant role in getting the readers to your site as they are interested in knowing that what does your blog have in store for them. Alternately, an unattractive heading will drive them apart from your blog post.

Be Informal

There is a huge difference between an article and a blog. Where articles demand you to be formal, the blog requires an informal tone. Remember you are conveying a personal point of view and would like to offer a personal touch to the audience. The personalism keeps the readers engrossed and motivated. You may use formal tone at times but it is difficult to express all your thoughts formally, therefore, an informal strategy is recommended.

Avoid Continuous Writing

Writing incessantly is the key reason for your brain exhaustion. A tired mind is incapable of producing the best creation. Blog writing is a combination of creative thoughts and great choice of words. It is therefore advisable to take regular intervals while writing with a view to enliven your mind and prepare it for more advanced and creative writing.

Be Precise in your Words

In such competitive era, everyone is occupied with some work or the other. No one has the time to undergo long detailed piece of content, even if it is interesting to read. Avoid including unnecessary fancy words and examples, rather get your point ideas straight to the point. Get your message right with a precise approach. Increasing the number of words inessentially will not fetch any positive results but leave an atrocious impression on the readers.

Research Thoroughly

It is important to know what you are writing. Good vocab coupled with amazing words but a lame creation of content will fetch you nothing but disappointment. If readers are coming to your blog post, they expect to get familiarized with an intelligent and knowledgeable piece of information rather than fanciful words. Make sure you are thoroughly updated with the topic you have chosen to write on and adopt a unique style of crafting the blog. Be focused on the subject.

Get familiarized with the content writing secrets and craft a compelling blog to attract colossal audience.

 Stay Focused, Create Wonders!

Website Content Writing Rules Everyone Should Know

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With a view to produce an exotic website, you must have the potential to draft an incredible copy. Great web designing coupled with excellent copy makes one of the most amazing website contents that audience cannot deem to show its back to. You must be aware of the fact ‘First impression is the last impression’. That’s exactly what a great copy does to your website. Fantastically written copy leaves an ever-lasting impression on the audience. Would you be interested to explore a dull and monotonous creation? Of course not! Everyone is desirous of prospecting an error free content capacitated to convey the message clearly and intelligently. Not only this, a flawless content would also inculcate a sense of confidence in regard to your company.

So let us have a quick glance on website content writing rules that everyone should know.

  1. Undergo Keyword Research

Incorporating proper use of well-researched keywords in your content helps in boosting the Google search engine ranks immensely. Keyword research would enable you to get your hands on handful of keywords that users are likely to quest for at search engines. Not knowing the right words for your web content will leave your page non-optimized and hence dwindle the chances of attracting potential traffic. In order to attain the best results you need to have a site optimized with keywords.

  1. Incorporate Right Choice of Words

A very common mistake that most of the companies make is to incorporate wrong choice of words. They fail to understand that a website content can only attract visitors only if it is easy to comprehend. Why would anyone waste his time and efforts in analyzing a difficult piece of artwork? A self-explanatory piece can also look glamorous. Make sure you choose words that are readable to the audience.

  1. Hold on To Taglines

Taglines add charm to your web contents. An intelligent written copy enveloped with few justifying taglines does enhance the beauty quotient of website content and give a reason for audience to stay engaged. Choose taglines that are in sync with your content and provide an appealing look.

  1. Teem With headings and subheadings

Long and detailed paragraphs without any breaks and pauses make the content monotonous to read. Few captivating headings and sub headings enable the readers to move through the pages easily and keep them updated with the next line of content.

  1. Avoid Keyword Stuffing

Stuffing keywords is never a wise option. May people think that by following the way of keyword stuffing, they can attract good amount of traffic but it looks inappropriate to read. So even if you achieve success in driving a pool of readers to your site, you will have to face disappointment in regard with your keyword stuffing technique as those readers will never think of turning up again to your site.

The above-mentioned rules if followed properly can grasp the cynosure of millions of people thereby, increasing the chances of converting your leads into sales.