Category Archives: Website Content Writing

What are the Ingredients of Great Copywriting?

Copy writing is said to be great when it is encompassed with a blend of creativity and thoughtfulness. Writing a compelling copy is not an easy task. It does require great skills and in-depth knowledge to craft a unique piece that successfully abridges the gap between your brand personality and readers. A persuasive copy drives up the selling quotient by convincing the readers of what best products or services the company has for them. All depends on how creatively the copy has been crafted and how clearly the message can be reached out to the audience.

Here is the list of a few ingredients that a great copy writer must incorporate in order to experience success.

Short and Precise Sentences

Long sentences can sometimes become complicated for readers to understand and deviate the content from the subject line. This inculcates a sense of frustration in readers, as they do not get rightly what the company wants them to focus on. Short and simple sentences with 10 to 15 words at maximum can be written with great approach and understanding. This will be easier for readers to fathom every part of the content.

Write from Readers’ Viewpoint

Understand the fact that you are writing for a huge audience and not only for a bunch of elite people. Embellishing the copy with tough words and complicated English will leave the audience dumbfounded. Put yourself in their place and try to analyze what kind of behavior they may portray. Bombard yourself with a series of questions like ‘What makes them buy my product?’ ‘Will they get to understand what I am trying to say?’ ‘Will they be happy in trying out my product?’ ‘Have I been able to explain the benefits of my services properly?’ Try to find answers to these questions.

Avoid Emphasizing on selling part

It is often believed that a copy, which focuses more on selling, is disliked by majority of people. Rather, your copy can state the features of your product in a way that seems beneficial to the readers. Develop a friendly tone and leave open-ended statements.

Make Room for Bullet Points

Long copy is difficult to read and retain, as it gets monotonous at times. To escape the turn back situation of readers, it is recommended to make proper use of bullet points while crafting a copy. Such approach has high possibility of grasping major attention of readers that stays for a longer time.

Introduce Subheadings

Including subheadings will make the reading easier for readers as at every step they know what the below section is all about. Attractive subheadings will keep them engrossed and moving along the pages. Plain copy looks dull and no one finds interest in exploring it fully. Alternately, a copy full of attractions like sub headings or taglines provides a more appealing looks to visualize.

Now when you are aware of the exciting ingredients of compelling copywriting, why don’t you follow them and make your copy stand apart? You are well versed with the approaches and can create a unique piece of copy for your readers reflecting your brand excellently.

Website Content Writing Rules Everyone Should Know

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With a view to produce an exotic website, you must have the potential to draft an incredible copy. Great web designing coupled with excellent copy makes one of the most amazing website contents that audience cannot deem to show its back to. You must be aware of the fact ‘First impression is the last impression’. That’s exactly what a great copy does to your website. Fantastically written copy leaves an ever-lasting impression on the audience. Would you be interested to explore a dull and monotonous creation? Of course not! Everyone is desirous of prospecting an error free content capacitated to convey the message clearly and intelligently. Not only this, a flawless content would also inculcate a sense of confidence in regard to your company.

So let us have a quick glance on website content writing rules that everyone should know.

  1. Undergo Keyword Research

Incorporating proper use of well-researched keywords in your content helps in boosting the Google search engine ranks immensely. Keyword research would enable you to get your hands on handful of keywords that users are likely to quest for at search engines. Not knowing the right words for your web content will leave your page non-optimized and hence dwindle the chances of attracting potential traffic. In order to attain the best results you need to have a site optimized with keywords.

  1. Incorporate Right Choice of Words

A very common mistake that most of the companies make is to incorporate wrong choice of words. They fail to understand that a website content can only attract visitors only if it is easy to comprehend. Why would anyone waste his time and efforts in analyzing a difficult piece of artwork? A self-explanatory piece can also look glamorous. Make sure you choose words that are readable to the audience.

  1. Hold on To Taglines

Taglines add charm to your web contents. An intelligent written copy enveloped with few justifying taglines does enhance the beauty quotient of website content and give a reason for audience to stay engaged. Choose taglines that are in sync with your content and provide an appealing look.

  1. Teem With headings and subheadings

Long and detailed paragraphs without any breaks and pauses make the content monotonous to read. Few captivating headings and sub headings enable the readers to move through the pages easily and keep them updated with the next line of content.

  1. Avoid Keyword Stuffing

Stuffing keywords is never a wise option. May people think that by following the way of keyword stuffing, they can attract good amount of traffic but it looks inappropriate to read. So even if you achieve success in driving a pool of readers to your site, you will have to face disappointment in regard with your keyword stuffing technique as those readers will never think of turning up again to your site.

The above-mentioned rules if followed properly can grasp the cynosure of millions of people thereby, increasing the chances of converting your leads into sales.