Tag Archives: Outsource Content Writing

Sample of an SEO Article Sure to Get Your Rankings

For an article to get high webpage visibility and generate traffic, it has to be created abiding by a certain process. This process is called SEO which stands for search engine optimization. Using this technique requires skills in writing as the article has to be enticing as well as simple in terms of readability.

Usage of keywords and key phrases in all the right places is the trick of the trade. Usage of hyperlinks will optimize the traffic of your webpage. The following steps will guide you as to how to use this strategy in your favour.

Tips on the Usage of SEO

  • Add Hooks –Not only should the content of your article be of high quality, it should have a different take on it .Give it a spin, a different direction. Giving it a great hook will catch the reader’s attention and will make him/her want to read further when clubbed with rich content. The article should be high on information and useful with some entertainment value.

This will get your article more traffic. This draws the attention of link marketers who would want to associate with your site which will in turn lead to advertisers wanting to advertise through your site.

  • Add Keywords and Key phrases to Your Content- It is necessary to add these in your article because your publisher needs to add them to the metadata which is part of HTML code.

Keywords and key phrases are terms used by the reader to search for relevant topics. If you add these keywords to your article, it would enable more people to see your article. Ex: Key phrase for travelling could be “tourism and travels” while keywords could be “vacation” or “tourism”.

These keywords and key phrases are registered to scripts in search engines and are called spiders. During a search the search engine sends these spiders to crawl into web pages and sites to filter out results on the basis of relevance and quality of content. They also detect how frequently each keyword or key phrase is used, if the content in the webpage is grammatically correct and judge the inbound and outbound hyperlinks, hyperlinks being links to other pages which share relevance with yours.

  • Write Article- Start with a title and keep a check on grammar and spelling. Write in short paragraphs with subheads and use the keywords in the first paragraph of the article. Avoid overusing keywords and key phrases as recommended density is 1-3%. Space out the keywords and key phrases maintaining flow within article. Use both in titles and subheads in bold letters.
  • Hyperlinks and Links- Highlight words and phrases and link to desired webpage by providing web address. Always link to renowned websites and share links to your articles on social media platforms like Twitter, Facebook and Tumblr and persuade friends to re-share them.

SEO is one of the most important mechanisms propelling a brand and a business to the front pages of Google and search engines. Top rankings depend highly on the quality of content. Thus a good SEO sample as this one is sure to meet the standards of Google’s algorithms for high rankings.

What are the Ingredients of Great Copywriting?

Copy writing is said to be great when it is encompassed with a blend of creativity and thoughtfulness. Writing a compelling copy is not an easy task. It does require great skills and in-depth knowledge to craft a unique piece that successfully abridges the gap between your brand personality and readers. A persuasive copy drives up the selling quotient by convincing the readers of what best products or services the company has for them. All depends on how creatively the copy has been crafted and how clearly the message can be reached out to the audience.

Here is the list of a few ingredients that a great copy writer must incorporate in order to experience success.

Short and Precise Sentences

Long sentences can sometimes become complicated for readers to understand and deviate the content from the subject line. This inculcates a sense of frustration in readers, as they do not get rightly what the company wants them to focus on. Short and simple sentences with 10 to 15 words at maximum can be written with great approach and understanding. This will be easier for readers to fathom every part of the content.

Write from Readers’ Viewpoint

Understand the fact that you are writing for a huge audience and not only for a bunch of elite people. Embellishing the copy with tough words and complicated English will leave the audience dumbfounded. Put yourself in their place and try to analyze what kind of behavior they may portray. Bombard yourself with a series of questions like ‘What makes them buy my product?’ ‘Will they get to understand what I am trying to say?’ ‘Will they be happy in trying out my product?’ ‘Have I been able to explain the benefits of my services properly?’ Try to find answers to these questions.

Avoid Emphasizing on selling part

It is often believed that a copy, which focuses more on selling, is disliked by majority of people. Rather, your copy can state the features of your product in a way that seems beneficial to the readers. Develop a friendly tone and leave open-ended statements.

Make Room for Bullet Points

Long copy is difficult to read and retain, as it gets monotonous at times. To escape the turn back situation of readers, it is recommended to make proper use of bullet points while crafting a copy. Such approach has high possibility of grasping major attention of readers that stays for a longer time.

Introduce Subheadings

Including subheadings will make the reading easier for readers as at every step they know what the below section is all about. Attractive subheadings will keep them engrossed and moving along the pages. Plain copy looks dull and no one finds interest in exploring it fully. Alternately, a copy full of attractions like sub headings or taglines provides a more appealing looks to visualize.

Now when you are aware of the exciting ingredients of compelling copywriting, why don’t you follow them and make your copy stand apart? You are well versed with the approaches and can create a unique piece of copy for your readers reflecting your brand excellently.