Tag Archives: SEO Content Writing

How to Write a Perfect Article for Your Business

The fastest and simplest way to promote your business enterprise is by writing relevant articles that highlight the exclusive features of your business. Through reliable sources it has been found that 62% of customers would get to know of certain services through articles related to specific brand websites.

Just being great in your respective field is not enough in today’s times, It is very essential to effectively promote your brand through passing on information in a way that captivates the customer’s attention. So let’s figure out what is it exactly that makes your article a top feature in search pages and sites.

Vital Steps to Follow in Article Writing

  • Getting the Hook- Your article may be very useful and informative. That does not mean it will get the attention it deserves. This is because what it lacks is a great hook. The reader would only read your article if he/she thinks it is going to be beneficial. So instead of using big jargons and lengthy titles, use crisp and to the point titles. A great title should express exactly what the article is trying to convey to the reader.
  • Come to the Point- The introduction of your article is the second most significant aspect to entice the reader. It is the make or break for the rest of the article. This is because if the intro is not interesting enough, the reader will not make an effort to go through the rest and think it’s a waste of time.

Don’t make the reading process lengthy and test your reader’s patience. Give hard-hitting, thought provoking and engaging lines that will capture the reader’s imagination. Tell the readers how they will benefit from the information, and come straight to the point.

  • Fragment the Article- Now that you have creatively enhanced your article, make sure you break it down into short paragraphs of not more than three to four lines each. Since going through an article on the web is quite different from reading, the reader just browses through in chunk form. That’s why you need to fragment it. Another vital trick is to use numbers, bullet points and subheads with short phrases and in bold and underlined font so that the reader’s attention is quickly drawn to the significant information. This shall make your article web-friendly.
  • Writing Efficiently- The Trick to good writing is writing in a style which shows your personality. Make it as simple as possible, a touch of humour should do well. Refrain from using big words as this will reduce readability.
  • Storytelling- Telling stories or giving examples from first hand experiences are a great way of capturing the reader’s attention and imagination. This is because they are interesting and make it easy to comprehend. It shows the reader that you have depth and experience under your belt.

Keeping such points in mind while writing your next article will make it live up to its utmost potential and gain you the leverage it needs.

What are the Ingredients of Great Copywriting?

Copy writing is said to be great when it is encompassed with a blend of creativity and thoughtfulness. Writing a compelling copy is not an easy task. It does require great skills and in-depth knowledge to craft a unique piece that successfully abridges the gap between your brand personality and readers. A persuasive copy drives up the selling quotient by convincing the readers of what best products or services the company has for them. All depends on how creatively the copy has been crafted and how clearly the message can be reached out to the audience.

Here is the list of a few ingredients that a great copy writer must incorporate in order to experience success.

Short and Precise Sentences

Long sentences can sometimes become complicated for readers to understand and deviate the content from the subject line. This inculcates a sense of frustration in readers, as they do not get rightly what the company wants them to focus on. Short and simple sentences with 10 to 15 words at maximum can be written with great approach and understanding. This will be easier for readers to fathom every part of the content.

Write from Readers’ Viewpoint

Understand the fact that you are writing for a huge audience and not only for a bunch of elite people. Embellishing the copy with tough words and complicated English will leave the audience dumbfounded. Put yourself in their place and try to analyze what kind of behavior they may portray. Bombard yourself with a series of questions like ‘What makes them buy my product?’ ‘Will they get to understand what I am trying to say?’ ‘Will they be happy in trying out my product?’ ‘Have I been able to explain the benefits of my services properly?’ Try to find answers to these questions.

Avoid Emphasizing on selling part

It is often believed that a copy, which focuses more on selling, is disliked by majority of people. Rather, your copy can state the features of your product in a way that seems beneficial to the readers. Develop a friendly tone and leave open-ended statements.

Make Room for Bullet Points

Long copy is difficult to read and retain, as it gets monotonous at times. To escape the turn back situation of readers, it is recommended to make proper use of bullet points while crafting a copy. Such approach has high possibility of grasping major attention of readers that stays for a longer time.

Introduce Subheadings

Including subheadings will make the reading easier for readers as at every step they know what the below section is all about. Attractive subheadings will keep them engrossed and moving along the pages. Plain copy looks dull and no one finds interest in exploring it fully. Alternately, a copy full of attractions like sub headings or taglines provides a more appealing looks to visualize.

Now when you are aware of the exciting ingredients of compelling copywriting, why don’t you follow them and make your copy stand apart? You are well versed with the approaches and can create a unique piece of copy for your readers reflecting your brand excellently.